About Us

JOET Jewelry was founded with the vision of creating jewelry that delivers elegance and sophistication to the everyday lives of people. At JOET, we started with handmade beaded jewelry in 2018.  We sourced beautiful beads and jewelry findings from around the world to make unique pieces.  In 2024, we began sourcing and designing semi-fine jewelry using fine metals such as sterling silver 925 and gold vermeil. Then, JOET jewelry was born to provide high-quality and affordable everyday luxury for everyone.

We work with ethical and sustainable manufacturing partners using hypoallergenic materials and techniques. Safety and quality is important to us. Find your piece of joy today.

Crafted with Joy

We believe in the enduring beauty of jewelry created by skilled hands. Each piece is a testament to the artistry of traditional craftsmanship, where passion and precision intertwine to bring you pieces of lasting value. A number of our pieces are handmade right here in the United States.

Who We Are

  • Everyday Luxury

    We celebrate understated elegance in everyday luxury, crafting timeless pieces designed for lasting beauty and effortless wear. Our commitment to conscious design ensures each creation is made with mindful consideration, reflecting both exquisite style and a respect for the environment.

  • Joy

    Our brand name, an acronym for 'Joy Over EveryThing,' reflects this philosophy. Pronounced "Jo-ay" similarly to 'Jouet,' the French word for toy. Our jewelry is designed to spark joy by being a tangible reminder to embrace your individual style, grace, and sophistication in the way you present yourself to the world.

  • Kindness

    We are dedicated to donating to breast cancer research and programs. Cancer is a serious illness that can have a significant impact on the patient and their loved ones. At JOET, we donate to help find a cure for breast cancer.

    Shop the Crusaders Collection 
Shop Our Collection

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